Search engines use hundreds of signals, including links that get tweeted on Twitter, to determine how they should rank a website. Building a strong online presence is becoming increasingly more important for ranking well in search results. Webmasters can use Twitter to promote their sites and get relevant backlinks. This social media platform allows you to give short and sharp pieces of information to prospects. If people retweet your updates, your site will be seen as an authority on a topic and build trust.
Here are a few tips on how to use Twitter for link building:
Write Great Content
If you want people to retweet your content, you need to provide useful information that will make them want to link to it. When you share a link, search engines will use the text you enter to determine what your link is about. Make sure you include relevant keywords in your tweets. The more traffic your tweets will get, the more traffic and backlinks your website will receive. While using a backlink tool can bring you instant results, sharing quality content on social media sites will improve your visibility online and build organic links.
Stay Active
Update your Twitter account frequently. People like to see fresh information on a website. If you haven’t used Twitter lately, your potential clients could assume that you don’t do business anymore. Make it a habit of posting tweets on a regular basis. Tweet other people’s content as well. If you have different business units, set up different Twitter accounts.
Link to Your Profile
Getting people to visit your website is great, but you should also be trying to get them to start following you on Twitter. Include a link to your Twitter profile on business cards, newsletters, LinkedIn profiles, and Google profiles.
Find Bloggers Who Use Tweets for Inspiration
Many bloggers and webmasters use Twitter to find new ideas for their posts. Check out the backlink portfolios of their profiles. Answer their questions on Twitter and encourage them to write. If other bloggers find your tweets interesting and useful, they might include a link to your website in their articles.
Win Blog Contests
Do some research and look for blog contests related to your niche. Some bloggers will link to the winner’s website or Twitter profile. Search for well established blogs and websites that provide high quality links. Use Twitter search to find these types of contests.